VIX, the “Artista Destacado” project.
VIX, one of the largest video publishers in the world with 70 million social followers and over 1.4 billion views every month, commissioned us, New Discovery to work with them on a series of projects with some famous and very talented artists, such as Ivy Queen and Jencarlos Canela. These were no ordinary interviews, filled with out-of-the-box questions, a special invite of a small audience into the studio and, video call interaction with fans around the world through Google Hangouts.
Our goal was to make interview spaces that could also work as branded content without removing the artists’ essence and their ideas.
The first project we worked on was with Ivy Queen. We did some scenography artwork for this interview and although the vision was to make it something small, we ended up delivering around 3 large videos. This first project exceeded expectations of our work and opened doors full of opportunities for us to work with various other projects in the future.
Given the success obtained from the collaborative work between VIX and us, we were invited yet again to produce an interview with Jencarlos Canela. This second project had a twist because this time we had the opportunity of inviting fans over to the studio. Our creativity flew because we did the set design for the complete production. We ended up delivering around 18 short clips for this project.
VIX presented these two clips to Chevrolet and they were sold on the idea to pick up the following interviews. New Discovery was back on duty with these interviews which turned out a lot more interactive, they were an intimate space, an opportunity to get to know the artist, the behind-the-scenes, and a lot of personal anecdotes from each of them.
As a growing team, we faced many challenges in this project. We developed content, concepts, and the thematic structure for each interview.
We had the opportunity of developing a full production from script development to catering. We did talent management, the logistic organization around the talent’s needs, and casting. We worked in some important studios in Miami such as Showbusiness Studio Miami, Miami Film Studios, and Noisematch Studios.
Thanks to this project we started to structure better our project management, giving time and space to the talent without neglecting the production needs. We also polished our skills working with big-name artists. But, our greatest lesson from this project was the value of good production.
We will always be more than thankful to VIX for giving us the opportunity of growing and working together. This was the beginning of many other important projects that we carried out together.
We invite you to visit our web page for more information, to discover other projects, view our gallery, and visit our other business units.
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