Our team aims to learn about your project and needs to set the starting goals. We conceptualize your video combining strategy and creativity to bring you a unique value proposition.
The project background includes key differentiators, market positioning, and the distribution channels for the campaign.
During this phase, we incorporate details from the discovery meeting and creative brief, craft, and conceptualize concepts that lead towards the client’s goals.
Once the concept video is solidified, our creative team develops the mood board a more in-depth project summary.
Determine the shooting dates and locations, including the script copy with descriptions and references of the visual aspects.